Main task: Audience research - comments on Mood board

I posted my mood board onto Facebook and tagged a lot of different people who I asked to answer 4 questions:

1. Do you like the images displayed? What does it say to you?
2. What kind of audience do you think this would appeal to?
3. Would you read this magazine?
4. Any general feedback, criticisms or ideas on how it could be improved?

The majority of my feedback was positive, they like the images and felt it portrayed "community, art and music" as well as showing a "specific genre." They mostly agreed on the type of audience; "Hedonists, indie trend and the kind of people that don't like to follow the mainstream" and also "People who like to be noticed/make an impact or statement."

From the comments I recieved a lot said they would read a few said they would have a quick gander and two said that they would not because the images (music/films) did not appeal to them.

Although it was mostly positive feedback I did get a huge amount of negative from two people, they found the images "dark and very busy. They seem noticably indie. The "Sheep Music" thing suggests that they are well-known/a lot of people follow them." When it came to improvemeants they thought that I should make the images "more similar." However, by doing this I believe I would start heading towards a mainstream direction which is the opposite of what I want, if anything, this is feedback from a specific audience who I never thought would be interested in this magazine - all they're doing is confirming my doubts. Also, I really don't want people who "doesn't like that kind of music or Steve McQueen" reading this magazine - how could someone hate Steve McQueen?