The audience for my magazine shall consist of 18-26 year old Male and female (but predominately male) succeeders, radicals, underachievers, materialists, hedonists and C1 down to E in the jicnars scale.
I imagine these people to be liberalistic independent thinkers who don’t live by the mainstream and challenge dominant ideologies, with a unique fashion sense and a cultured knowledge of the art forms (mainly music, film and fashion).
I consider the sort of people who read this magazine will tend to be shall be varied in employment; they may be artists (musicians, filmmakers, photographers etc…) or simply office workers and ordinary people longing for a change in culture. Their money would be spent on music, clothes, cinema/theatre going, alcohol and a minimalist life style – I don’t imagine they’re the sort of people who need that brand new phone or MP3 player or television.
These are the people who enjoy independent and unsigned music which isn’t mainstream – something they can discover themselves. They would also go to watch independent/foreign films and professional plays (as well as small/local). Although, I imagine they’d also go to see mainstream bands/films and perhaps enjoy them – or criticise them highly. These people live to have a good time and enjoy themselves in an alternative style.
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