Evaluation - 3.) How did you attract/address your audience?

In order to attract our audience we used a number of different media conventions which we had discovered during our research period, for example; mast head, main sell, sans serif font etc… We used a colour scheme of blue, red and black, if we had not done this I think it would have looked messy and put the audience off. The layout was simple and sweet, so the audience knows what they are getting, it's also pretty laid back which would appeal to our target audience, especially underachieves and radicals. Given that it is a student magazine, our medium close-up cover shot is of a student in the library, (a little bit cliché I know) because we needed a way of telling the audience it was a student magazine. To let our audience know our music magazine was a bit radical and unique, we chose our particular model because she looked slightly more unconventional than other people, with her face piercings and black leather jacket, she has a sort of rocker look about her. When it came to addressing our audience we got straight to the point, we told them about our freebie and about the magazine's main sell, although I think we could have been a bit more inventive with how we sold the magazine, but once again it goes back to the point of our target audience.