Evaluation - 2.) Who would be the audience for your media product?

When it comes to social values our audience would be post-modernists, this is because the magazine is for people who like to live for today and enjoy the things they have now, they just want a good time, maybe go to some gigs and have a few drinks. For psychographics, we would include aspirers; people who want to climb up the social scale, buying a magazine about latest music/film/gigs would help you to do this, radicals; people who think they're really individual, our magazine focuses on mainstream and underground music/films, and finally underachievers; people who may be well informed/educated but not very ambitious, sitting around all day, reading a magazine, listening to music and watching films. The age range for our media product would be 16-19, this is partly because it's designed by people of a similar age, so we are playing to our strengths by creating a piece which we'd like to read. 16-19 year olds are also the biggest consumers when it comes to purchasing music and going to the cinema, so a magazine about these two industries is the sort thing they'd want to read.